Profit by learning the new 'customer speak'

Richard Cross

Richard Cross, president of Cross World Network, explains keyword marketing. He shows how keywords and phrases that customers type into search-engines, such as Google, can be accessed and used to improve web-site efficiency.

Profit By Learning The New 'Customer Speak'

Richard Cross Cross World Network

The internet is changing everything including how to understand what motivates buying behaviour. Now, thanks to web search engines such as Google, finding the keywords that drive business is not the game of chance it once was. The hundreds of millions of times a day the public uses Google and the other search engines allow us to study the actual words and phrases people are using to find what they want. This allows both copywriters and business strategists to match their...

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