Campaign details
Brand: Procter & Gamble IndiaAgency: BBDO IndiaCountry: India
Objectives
- Increase social pressure for men to #ShareTheLoad by sparking maximum conversations and generating publicity by evolving the debate around gender inequality
- Exceed the previous #ShareTheLoad campaign views of 83 million
- Maximize earned media for the brand and beat previous years' scores
- Improve scores on social impact: by reducing number of men believing that laundry is a woman's job by another 25%
- Maximize engagement and conversations to have a dialogue with the consumers
- Exceed the conversations generated in previous #ShareTheLoad campaign
- 43,000.
- Better...