Procter & Gamble Company: Sunny D campaign

An advertising campaign that appealed to teenagers and young adults helped the Procter & Gamble Company build its line of Sunny Delight citrus beverages into the most popular chilled fruit drinks in the United States.

Procter & Gamble Company: Sunny D campaign

Susan Risland

Overview

An advertising campaign that appealed to teenagers and young adults helped the Procter & Gamble Company build its line of Sunny Delight citrus beverages into the most popular...