Procter & Gamble Company: Sunny D campaign

Susan Risland

An advertising campaign that appealed to teenagers and young adults helped the Procter & Gamble Company build its line of Sunny Delight citrus beverages into the most popular chilled fruit drinks in the United States.

United States
Strategy

Procter & Gamble Company: Sunny D campaign

Susan Risland

Overview

An advertising campaign that appealed to teenagers and young adults helped the Procter & Gamble Company build its line of Sunny Delight citrus beverages into the most popular...

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