Procter & Gamble Company: Sunny D campaign

Susan Risland

An advertising campaign that appealed to teenagers and young adults helped the Procter & Gamble Company build its line of Sunny Delight citrus beverages into the most popular chilled fruit drinks in the United States.

Procter & Gamble Company: Sunny D campaign

Susan Risland

Overview

An advertising campaign that appealed to teenagers and young adults helped the Procter & Gamble Company build its line of Sunny Delight citrus beverages into the most popular chilled fruit drinks in the United States. The "Sunny D" campaign of the mid-1990s showed thirsty young people considering their options and choosing Sunny Delight from an array of beverages. Under previous ownership the brand had been available only in certain geographic regions and was positioned as a drink primarily for children, but Procter & Gamble slanted its advertising toward an older...

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