Procter & Gamble Company: Rely campaign

Procter & Gamble Company's (P&G) Rely brand of tampons was short-lived but turned the U.S.

Procter & Gamble Company: Rely campaign

Mariko Fujinaka

Overview

Procter & Gamble Company's (P&G) Rely brand of tampons was short-lived but turned the U.S. market for menstrual, or catamenial, products upside down. Introduced...