Procter & Gamble Company: Mr. Clean campaign

Beginning in 1958, the all-purpose detergent Mr. Clean was embodied in the form of a namesake cartoon "spokescharacter." A muscled, bald-headed manly figure modeled after actor Yul Brynner, the exotic-looking "big guy" immediately put the new Procter & Gamble product on the map in the highly competitive market for cleansers.

Procter & Gamble Company: Mr. Clean campaign

Robert Schnakenberg

Overview

Beginning in 1958, the all-purpose detergent Mr. Clean was embodied in the form of a namesake cartoon "spokescharacter." A muscled, bald-headed manly figure modeled...