Procter & Gamble Company: Jobe campaign
William D. BaueOverview
A bald-headed, bespectacled, bow-tied man walked onto a white set and stepped behind a white table. He wiped his shoe with a handkerchief, then tossed the besmirched cloth into a silver martini pitcher, added water from an elegant glass decanter, and topped it off with liquid detergent. After shaking the mixture to the climactic strains of operatic music, the man removed a clean handkerchief. The year was 1987, the man was commercial actor Jobe Cerny, the detergent was Cheer from Procter & Gamble (P&G), and the music was recorded for...