Procter & Gamble Company: Don't Squeeze The Charmin campaign

Mariko Fujinaka

For decades and through the 1990s, Procter & Gamble Company (P&G) was the top manufacturer of household products.

Procter & Gamble Company: Don't Squeeze The Charmin campaign

Mariko Fujinaka

Overview

For decades and through the 1990s, Procter & Gamble Company (P&G) was the top manufacturer of household products. Also the biggest and most powerful advertiser in the world, P&G dominated a number of consumer categories, including laundry and cleaning products, beauty aids, food and beverage items, and health care products. P&G was also a major player in the paper goods market, an area the company targeted for expansion in the late 1950s and through the 1960s. The extension into the paper goods arena inspired the developpent of an...

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