Procter & Gamble Company: Aleve: All Day Strong, All Day Long campaign

In 1994 Procter & Gamble Company (P&G), a leading manufacturer of over-the-counter pharmaceuticals and personal care products such as soaps, tissues, and baby diapers, decided to enter the analgesic market with an over-thecounter version of a prescription painkiller called Naprosyn.

Procter & Gamble Company: Aleve: All Day Strong, All Day Long campaign

Jack Rummel

Overview

In 1994 Procter & Gamble Company (P&G), a leading manufacturer of over-the-counter pharmaceuticals and personal care products such as soaps,...