Procter & Gamble Company: 99 And 44/100% Pure—It Floats campaign

Although the market for soap in America was flooded with a wide array of competitors, a few brands stood out by virtue of their longevity.

Procter & Gamble Company: 99 And 44/100% Pure—It Floats campaign

Judson Knight

Overview

Although the market for soap in America was flooded with a wide array of competitors, a few brands stood out by virtue of their longevity. Among the most...