Proceed with caution

Argues the importance of distinguishing between long-term trends, which have real impacts on and opportunities for the business, and short-term fads which fail to last (such as the Atkins diet).

Proceed with caution

Chris Warren

It seems like only yesterday that the zealous crusade to rid the world of carbohydrates was all the rage. Spurred by weight loss notions made popular by Dr. Robert Atkins and the wildly popular book, The South Beach Diet...