Private label: Evolution of premium in food and beverages

Euromonitor report into premium segmentation in private label.
  • As post-lockdown ‘revenge consumption’ dissipates in the face of tough economic realities, consumers are looking to move to private label.
  • Premium provides retailers with an opportunity to segment their owned product ranges to cater to different audiences, but premium offerings must be balanced with more affordable ranges.
  • Retailers will use premium private label to penetrate niches occupied by established brands, and consumers will appreciate these cheaper alternatives.
  • Private label is an opportunity for retailers to cultivate loyalty and is also a space in which to build sustainability credentials....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands