Privacy in social networking: a threat to behavioural targeting?

Behavioural advertising (the tracking of consumers' activities online so as to deliver targeted advertising) is being threatened by privacy issues, especially on social networking sites.

Privacy in social networking: a threat to behavioural targeting?

Tracy Gray, Thomas Zeggane and Winston Maxwell

Behavioural advertising can be defined as the tracking of consumers' activities online in order to deliver advertising targeted to the individual...

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