Pristine8.6+: Tasty water ads

Pristine8.6+, a water brand, launched a campaign in Indonesia to disrupt the audience's unconscious craving and inspire them to choose healthier options.

Campaign details

Brand: Pristine8.6+Agency: Alva OlrangeRegion: APAC

Strategy

Objective

Ramadan certainly attracts many F&B brands to accelerate their growth. Not only the market was already saturated, this time Pristine8.6+ had to compete with various flavored drinks and foods which were more appealing to break a fast rather than high pH water, which was our sole USP.

However, we find this challenging situation as a shortcut to creating our own opportunities and expanding the market. It is by disrupting the audience's unconscious craving and making them notice the brand's important role: to inspire people to choose...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands