Pristine8.6+: Tasty water ads

Pristine8.6+, a water brand, launched a campaign in Indonesia to disrupt the audience's unconscious craving and inspire them to choose healthier options.

Campaign details

Brand: Pristine8.6+Agency: Alva OlrangeRegion: APAC



Ramadan certainly attracts many F&B brands to accelerate their growth. Not only the market was already saturated, this time Pristine8.6+ had to compete with various flavored drinks and foods which were more appealing to break a fast rather than high pH water, which was our sole USP.

However, we find this challenging situation as a shortcut to creating our own opportunities and expanding the market. It is by disrupting the audience's unconscious craving and making them notice the brand's important role: to inspire people to choose...

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