Pringles: Not just another gaming story

Pringles, a potato crisp brand, launched a campaign in Europe to stretch the brand into new snack occasions and increase future growth.

Campaign details

Brand: PringlesAgency: Grey London

A Gaming Story Unlike Any Other

In February 2021 planning helped Pringles became the most talked about brand amongst gamers on live streaming channel Twitch.

We did this by creating a world first in the...