Campaign details
Brand: PringlesBrand owner: The Kellogg CompanyLead agency: Yahoo (Previously known as Verizon), Gorilla in the roomCountry: Denmark, United KingdomIndustries: “Media channels: Content marketing, Virtual & augmented relaityBudget: 500k - 1 million
Executive summary
Pringles – Using Augmented Reality to reach gamers and increasing understanding on the channel's value within the wider digital marketing mix.
Pringles wanted to use innovative technology to help increase their association with gamers. It was also equally imperative to understand it's wider effectiveness more accurately than ever before. Previously, research methodologies...