Priceless marketing

Jeremy Nicholds

Editor’s interview with Jeremy Nicholds, chief sales and marketing officer for MasterCard Europe. Discusses: how the card market is changing, impact of new technology (e.g.

Priceless Marketing

Jeremy NicholdsMasterCard Europe

JUDIE LANNON: There have been a number of wide-ranging changes in the payment business over the last few years. In your opinion, what have been the most important?

JEREMY NICHOLDS:An important change that is very much on the horizon right now is the development of the Single European Payments Area, which will require a number of players in the payments industry to re-evaluate how they are structured, in order to achieve compliance. It's actually a key driver of change at the moment and one that we see as being a great opportunity,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands