Premium video ad spend outweighs pureplay internet in Asia as streaming hours rise

Celeste Huang

A snapshot of advertising spend in premium video across major Asian markets.

Asia leads in the share of ad investment that brands allocate to premium video (linear TV and online TV/streaming, YouTube) than pureplay internet (social media, online display, search, e-commerce, and online classified), according to WARC ad spend data. 

Thailand (81.40%), Indonesia (73.65%), and the Philippines (54.20%) became the top three markets in terms of share of spend on linear TV and online TV/streaming compared to overall pureplay internet in 2022. The latest findings from WARC and MMA Global show that video takes up one-fifth of the digital advertising budget in APAC.

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