Premature adults

This article discusses marketing to children (in the context of India), and argues that current advertising is helping to push children into adulthood too soon.

Premature adults

Anupama Wagh-Koppar

Children are our consumers today and in the future – so let us raise our future consumers the right way. While we serenade them today, let us keep an eye on how our communication is affecting them, because it will...

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