Predictive churn modeling in the wireless industry

This paper describes a recently completed project at Verizon Wireless that addresses the problem of customer attrition (churn).

Predictive Churn Modeling In The Wireless Industry

Ksenija DraskovicKrunicVerizon Wireless

PROBLEM: CUSTOMER CHURN

Churn is defined in the telecom industry as the number of customers disconnected during a month vs. the total size of active customer base,...