Predictive churn modeling in the wireless industry

This paper describes a recently completed project at Verizon Wireless that addresses the problem of customer attrition (churn).

Predictive Churn Modeling In The Wireless Industry

Ksenija DraskovicKrunicVerizon Wireless


Churn is defined in the telecom industry as the number of customers disconnected during a month vs. the total size of active customer base,...