Predicting Webcasting Adoption via Personal Innovativeness and Perceived Utilities

Carolyn A. Lin

Broadcasting over the internet presents a new frontier for media and advertising industries to conquer.

Predicting Webcasting Adoption via Personal Innovativeness and Perceived Utilities

Carolyn A. LinUniversity of Connecticut
Broadcasting over the internet presents a new frontier for media and advertising industries to conquer. Large media conglomerates...

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