Pre-testing Radical Advertising

Nick Davies, Marilyn Baxter and Deborah Mills

It is not often that an ad agency gets involved in helping to develop a quantitative pre-testing methodology.

Pre-Testing Radical Advertising

Andy Davies and Deborah Mills, HHCL andMarilyn Baxter Hall & Partners

It is not often that an ad agency gets involved in helping to develop a quantitative pre-testing methodology. More usually we advocate qualitative pre-testing....

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