PR in the marketing mix

In this article Susanna Simpson outlines the reason why PR is often misrepresented. A major problem is related to the fact that PR has only one trade magazine to communicate compared with other marketing areas, even the mainstream marketing magazines seldom carry PR stories.

PR In The Marketing Mix

Susanna SimpsonLimelight PR

Public Relations can be an under valued and misunderstood discipline that all too often, in my opinion, does not get its well-deserved seat at the top table. So why is this? After all, according...