Pot Noodle - The ‘Slag of all Snacks’

Rebranding campaign for Pot Noodle, losing ground to competition and facing a need to break out of being merely an icon for rebellious youth.
Agency: HHCL/RedCellAuthor: Andy Davies

Pot Noodle – The 'Slag of All Snacks

NEW OWNERS WITH BIG PLANS

Pot Noodle is the first food many people prepare for themselves. As such it is a potent symbol of independence from parental control. With a personality...