Porsche Cars North America Inc.: Cayenne Launch campaign

Ed Dinger

Well known for its pricey sports cars, German automaker Porsche AG and its American subsidiary, Porsche Cars North America Inc., began to change directions following a sales slump in the early 1990s.

Porsche Cars North America Inc.: Cayenne Launch campaign

Ed Dinger

OVERVIEW

Well known for its pricey sports cars, German automaker Porsche AG and its American subsidiary, Porsche Cars North America Inc., began to change directions following a sales slump...

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