Pop art project: mobile phone design in Latin America

Andréa Lima, Paula Luz and Richardson Nelson

This paper explores Argentinean, Brazilian, Mexican and Venezuelan urban societies through an ethnographic approach.

Pop art project: mobile phone design in Latin America

Andréa Lima and Paula Luz2dp Inteligência de Consumidor, Brazil

Richardson NelsonMotorola, Brazil

INTRODUCTION

Currently, the qualitative techniques in market research tend to be very efficient...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today