Pop art project: mobile phone design in Latin America

Andréa Lima and Paula Luz2dp Inteligência de Consumidor, Brazil

Richardson NelsonMotorola, Brazil

INTRODUCTION

Currently, the qualitative techniques in market research tend to be very efficient in its answers to the majority of the concerns proposed by clients and companies, provided that the object of the study is the and that the scope comprehension and interpretation of behavior is in the sciences associated with marketing and to the market.

. (1986). The two faces of gestalt psychology. American Psychologist . (1948). Fundamentals of the phenomenological attitude in modern psychology. Universidade do Brasil. Instituto de Psicologia. Monografias Psicológicas, no. 1 . (1944). Max Wertheimer e as ciências sociais. Sociologia, 6 (2) . (1995). Local and Global process in surface lightness perception. Perception and Psychophysics, 57 . (1989). A InterpretaÇão das culturas, LTC:Livros Técnicos e Científicos, RJ – Brazil . (1986). Visual Anthropology – photography as a research method. University of New Mexico Press. Albuquerque. . (1978). Os estados subjetivos: Uma tentativa de classificaÇão de seus relatos verbais São Paulo: Ática. . (2002). Gestalt psychology and empirical contemporaneous science. Psic.: Teor. e Pesq. [online]. 2002, vol. 18, no. 1. . (1971). PercepÇão (N.P. Mejías, Trad.). São Paulo:Herder, Editora da Universidade de Brasília, Editora da Universidade de São Paulo. . The evolution of marketing. Proceedings of the ESOMAR Congress. . (2000). Comportamento do consumidor, São Paulo, Ed. Atlas. . (1938). Physical Gestalten. Em W.D. Ellis (Condensador e tradutor), A source book of Gestalt psychology. London: Routledge & Kegan Paul. (Original paper published in german in 1920) . (1944) Figural after-effects. An investigation of visual processes. Proceedings of the American Philosophical Society, 88. and Etnografia e antropologia – Editora Vozes. . (1978). Cultura e ComunicaÇão: A lógica pela qual os símbolos estão ligados. Zahar. RJ, 1978. . (1936). Principles of topological psychology (F. Heider and G.M. Heider, transl.). New York: McGraw-Hill. . (1997). The visual in Anthropology. In Banks, M. and Morphy, Howard: Rethinking Visual Anthropology. Yale Univ. Press, New Haven e Londres,(ps. 276–295). . (1999).The power of ethnography” – reprinted from the Journal of the Market Research Society, Vol. 41, No. 1, January. . “Fit for the global future?” – ESOMAR publication series – volume 215. . (1975). Visual Anthropolgy in a discipline of words. In Hockings (Ed.). . (1994) The cognitive organization of human errors: a Gestalt theory prespective. Applied Psychology: An international review, 43. (1938b) Laws of organization in perceptual forms. Em W.D. Ellis (Condensador e tradutor), A source book of Gestalt psychology. London: Routledge & Keagan Paul. and . “Alternative qualitative methodologies”.ESOMAR Congress.