Campaign details
Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: Dattis Comunicaciones BogotáMarket: Latin AmericaSector: Soft drinksMedia channels: Merchandise & free gifts, Outdoor, Out-of-home, Events & experientialBudget: Up to 500k
Executive summary
It’s no secret that due to COVID-19 quarantine restrictions, education has been facing big challenges because of home learning.
In Colombia, one-third of children do not have internet access, and many don’t even have a tablet, iPad or a smartphone to “attend” their virtual lessons.
Somehow schools...