Campaign details
Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: MullenLowe SSP3 BogotáMarket: Latin AmericaSector: Soft drinksMedia channels: Gaming & in-game advertising, Events & experiential, Merchandise & free gifts, Television & Connected TV, Mobile & apps, Websites & microsites, Social media, Outdoor, Out-of-home, Livestreaming, Online display, Word of mouth, Influencers, KOLs, Packaging & design, Radio & audioBudget: Up to 500k
Executive summary
Gaming is the new "prime time" of Generation Z. This campaign shows how Pony Malta innovated to become the...