Pond's Men: Everyone Is a Spider-Man

Pond's Men, a personal care brand, built a campaign around the release of the Spider-Man film and game in Indonesia to increase sales and improve brand perceptions in a declining market.

Campaign details

Brand: Pond'sBrand owner: UnileverEntrant company: Mindshare - IndonesiaIdea creation: Wunderman Thompson JakartaMarket: AsiaSector: Toiletries & cosmeticsMedia channels:Online video, Word of mouth, Influencers, KOLs, Cinema, Social media,...
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