Pond's: Branded Content x Collab Ads

Skincare brand, Pond's, used influencer marketing to drive conversion amongst Gen Z and millennials in the Philippines.

Campaign details

Brand: Pond'sBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Skin care, sun protectionMedia channels:Content marketing, Social media, Word of...