Pond's: Branded Content x Collab Ads

Loren Saguil, Clarysse Estremadura, Veronica Valencia

Skincare brand, Pond's, used influencer marketing to drive conversion amongst Gen Z and millennials in the Philippines.

Campaign details

Brand: Pond'sBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Skin care, sun protectionMedia channels:Content marketing, Social media, Word of...

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