Police Service of Northern Ireland - The changing face of the PSNI

Mike Fleming, Sam McIlveen and Kathryn Marshall

This paper discusses the recruitment and image campaign run in 2005-06 by the Police Service of Northern Ireland (PSNI).
Agency: A V Browne Advertising Authors: Mike Fleming, Sam McIlveen and Kathryn Marshall

Police Service of Northern Ireland – The changing face of the PSNI

EXECUTIVE SUMMARY

This case study examines how advertising and carefully planned strategic media...

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