Polaroid Corporation: I-Zone/Joycam/Sticky Film Teen campaign

Ed Dinger

Polaroid Corporation, manufacturer of one of the premiere brands of cameras for more than 50 years, faced a crisis in the 1990s as the rise of new technologies, in particular digital cameras, negated the company's edge in the instant delivery of prints.

Polaroid Corporation: I-Zone/Joycam/Sticky Film Teen campaign

Ed Dinger

OVERVIEW

Polaroid Corporation, manufacturer of one of the premiere brands of cameras for more than 50 years, faced a crisis in the 1990s as the rise of new technologies, in particular...

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