Poker: It is not from friends

For beer brand Poker, a musical was the key to getting across an educational message while boosting brand engagement in Colombia.

Campaign details

Brand: Cerveza PokerBrand owner: Anheuser-Busch InBevEntrant company: AbInbev - ColombiaIdea creation: DDB BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels:Radio & audio, Outdoor, Out-of-home, Social media, Television &...

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