Poker: It is not from friends

Domingo Moreno

For beer brand Poker, a musical was the key to getting across an educational message while boosting brand engagement in Colombia.

Campaign details

Brand: Cerveza PokerBrand owner: Anheuser-Busch InBevEntrant company: AbInbev - ColombiaIdea creation: DDB BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Radio & audio, Outdoor, Out-of-home, Social media, Television & Connected TVBudget: 500k - 1 million

Executive summary

During the COVID-19 pandemic, infection numbers continued to rise due to the irresponsibility of young people who were staging clandestine parties and acting irresponsibly, possibly endangering their own lives and those of their friends and family members. That is why Poker, the Colombian beer brand that 'stands up...

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