Point of purchase insights - improving the shopping experience

Toon van Galen and Montse Ratera

Supermarkets are relatively advertising-free. This paper argues that if store layouts are designed around how shoppers actually browse, then advertising and other means of influencing buying decisions, could be used more effectively on the shop floor.

Point of purchase insights – improving the shopping experience

Toon van Galen and Montse RateraRatera & van Galen Sdn. Bhd., Malaysia

PREFACE

This paper shows that a detailed insight into how shoppers decide what to buy, and how they actually browse...

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