P&O - How P&O got its customers back on board

This paper details the 2005-06 campaign for P&O Ferries, which turned business around dramatically after a period of decline, and in spite of heavy competition.
Agency: Media Planning Group/Designate Communications LLP

P&O – How P&O got its customers back on board

EXECUTIVE SUMMARY

The dramatic turnaround of the P&O Ferries business in 2006 after years of decline and in the face of intense competitive...

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