Campaign details
Advertiser: Universal Pictures / Pertemps Network GroupBrand: Universal Pictures / Pertemps Network GroupAgency: Brand CultureCountry: United Kingdom
Background
Established high street recruitment business Pertemps had, in recent years, faced stiff competition from contemporary digital recruitment companies and online job search engines such as Monster and Indeed with big marketing budgets. With the run-up to Christmas and New Year traditionally being when most people consider moving job, Pertemps were looking for a contemporary campaign idea that would help raise mass-market awareness of their recent brand refresh as 'The Face of Recruitment' and...