How we taught Czechs to love data
Campaign details
Brand: SASAgency: DARK SIDE a.s.Country: Czech Republic
Background
SAS is among the world's leading authorities in the field of business intelligence and data processing. The number of business opportunities is growing along with the volume of the data.
However, in terms of communication, IBM and other competitors have long been dedicated to this topic in the Czech Republic, and SAS does not compare in terms of its budget or background.
How to return SAS to the position of leader for big data?