Lloyds TSB (UK) – Noughty and Nice
Campaign Title Noughty and NiceBrand Lloyds TSB BankCategory A11 Services – Financial, Public Services, Utilities, Environment & AgricultureMedal BronzeAgency Billington Carmell
SUMMARY
The Lloyds TSB AMEX Rewards Credit Card offered 0% interest on balance transfers for 9 months with a very visual Noughty and Nice doughnut promotion – the double meaning of zero and a tasty pastry being the main theme.
CHALLENGES
The card had been launched in June 2005, but applications were lower than forecast, and with 0% interest on balance...