Kraft Foods – Sag es mit Milka
Agency name: TAS Emotional Marketing GmbH Client name: Kraft Foods Deutschland GmbH Category: Direct 1:1 Communication
BACKGROUND
Milka is the most famous brand forofchocolate in Germany
For years the well-known “I love Milka” hearts were bound to succeed in the product segment “praline”
The Milka-hearts are constantly the most sold pralines on peaks of consumption like Mother’s Day or Valentine’s Day.
But at the same time common applications are defined because of the very emotional heart design.
That is why Milka developed the umbrella communications “Sag es mit...