Heineken Ireland: It's Your Call

This case study describes how Heineken, the international beer manufacturer, leveraged its sponsorship of the Rugby World Cup 2015 in Ireland with a campaign that nodded to the RWC idea: 'It's your call'.

It's Your Call

Campaign details

Brand: Heineken IrelandAgency: guns or knivesCountry: Ireland

Background

Heineken was the number 1 selling premium draught lager in the on trade but draught volume was starting to decline and value lagers were continuing to grow...

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