Freshways (Ireland) – Picnic
Campaign Title Freshways PicnicBrand FreshwaysCategory A6 FMCG Food Medal BronzeAgency Marketing Network
SUMMARY
Freshways wanted to promote both awareness and the great taste of their quality sandwich range. Picnics and lunchtime events in association with several Irish radio stations were launched, followed by “Free Lunch” offers through local newspapers, and a free packet of crisps was given away with promotional packs.
CHALLENGES
The Freshways brand had little recognition, and although there were many local and national sandwich suppliers, none had a predominant image of quality and...