Vsichni za stul (One for all, all behind a table)
Campaign details
Brand: Czech Table Tennis AssociationAgency: Leemon ConceptCountry: Czech Republic
Background
The campaign focuses on ping-pong. This sport is not as popular in the Czech Republic as it should be; its fan base is not big enough; no new talents emerge.
Digital forms of entertainment (games) and so-called "attractive" sport disciplines associated with adoration of the players and the financial motivation (football, tennis, hockey, floorball, etc.) are the main competitors of table tennis.
The client – the Table Tennis Association of the Czech Republic...