Campaign details
Agency: HaygarthCountry: United Kingdom
Background
Our innovative campaign for Clarins set a new standard for the skincare demonstration – making it not just a category-first, but a world-first too.
In the UK's cluttered beauty landscape, many brands look, sound and behave similarly. As a result, luxury skincare brand Clarins was suffering from consumer indifference among one of the category's most valuable demographic: millennial females, who also perceived it as a brand for older women.
However, research showed that this audience was also unknowingly suffering the effects of city living –working and playing hard was prematurely...