Artic (Italy) – In favour of the free hormone
Campaign Title In favour of the free hormoneBrand ArticCategory A2 Beverages AlcoholicMedal GoldAgency Publicis Dialog
SUMMARY
This multi-media campaign at the main Italian beach resorts to inform 18–25 year olds about the new brand positioning of Artic vodka.
CHALLENGES
The target audience were invited to taste the new cocktail mix, and play games that encouraged a favourable view towards the brand's orientation and approach.
HOW OVERCOME
The hormone in the advert became the icon for “playful sex” and was portrayed on TV,...