Coca-Cola Myanmar: FIFA World Cup Myanmar Trophy Tour by Coca-Cola
Agency: Today Ogilvy & Mather, MyanmarClient: The Coca-Cola Corporation
Campaign summary
After a half-century of Myanmar's isolation and sanctions and military rule came to an end in 2012, the first legal public gatherings in decades were finally allowed. So when Coca-Cola had the opportunity to unite the people of Myanmar around their national passion for football, we brought that dream to life, making Coca-Cola the most engaging FMCG brand in the country.
Building on the initial positive sentiment from Coca-Cola's market re-entry, we took the FIFA World...