Case details
Brand : Lay's
Brand owner : PepsiCo China
Main agency : Mindshare China
Secondary agency : Carnivo
Put on the market : Mainland China
Launch time : June 10, 2019-October 12, 2019
Industry : Food Retail
Media channels : short video platforms, TV shows, social media
Budget : 47 million
Case summary
Layshi wants to communicate with Gen Z and Gen Y in a younger way and gain the favor of the widest range of people.
However, like other popular brands, Layshi also faces the challenge of...