Pleasure: break out of the screen and show our joy to the world

Case details

Brand : Lay's

Brand owner : PepsiCo China

Main agency : Mindshare China

Secondary agency : Carnivo

Put on the market : Mainland China

Launch time : June 10, 2019-October 12, 2019

Industry : Food Retail

Media channels: short video platforms, TV shows, social...

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