Summary
This is the story of how PlayStation UK and TfL created and delivered a launch event which brought colour, light and smiles to a country in lock-down.
It's the story of how we delivered a cultural moment which Metro called 'Genius'.
The objective was simple: drive sales.
But the clarity of that objective and the simplicity of the images the launch generated hide the complexity of the task.
Within a short timeframe and in complete secrecy, we had to design, manufacture, install, promote, and then very carefully remove, outsized versions of the PlayStation symbols and a TfL roundel. We...