Playing to the End Game
Making Strategic Choices with Complex Market Dynamics
Y.V.D.V. PrasadING Vysys Life Insurance, India.
Vivek BenganiING Vysys Life Insurance, India.
Nayantara ChakravarthiMulti Dimensions Research, India.
BACKGROUND: THE INSURANCE MARKET –THE LIFE OF THE PARTY
2000 AD: Entry of Private Players
In 2000 the government passed a resolution that enabled private participation in the financial services sector in India.
At the time ING VYSYA and the other multinational insurance companies entered the country, the Life Insurance Corporation (LIC) and The General Insurance Corporation (GIC) were forces to reckon with. With a large force of...