Where to listen
Timestamps
03:46 – What’s your view of strategy? 04:47 – The different types of creatives in the industry. 08:54 – Briefing creatives. 10:17 – When great work is created, is it more organic than structured? 11:33 – What’s the role of strategy? 12:42 – How do you get the best out of your teams? 13:53 – Why do things go wrong between planners and creatives? 14:42 – Herding cats ad.16:54 – Why is most creative work...