Planning for effective outcomes #5: Writing creative briefs

The fifth in a seven-part series on effectiveness hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School’s Julian Cole.

Where to listen


02:23 – Briefs are a critical point in the creative process. 04:25 – Origins of the GET/WHO/TO/BY brief.07:10 – Who should write the brief and...

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