Where to listen
Timestamps
02:45 – Define performance marketing and brand marketing. 07:00 – Why do agencies dislike performance? 09:38 – What’s the danger of this split between brand and performance? 12:05 – Thoughts on the 60:40 conversation. 18:57 – Talking to the C-suite. 23:05 – Creating both a brand building and performance campaign. 28:37 – How does the creative execution affect the brand/performance dichotomy?35:00 – Is the solution to think of it as branded performance as opposed to brand...